One of their advertisements through the Internet posted the following claims:
“Any moisturiser – regardless of price – can claim to smooth wrinkles because it will temporarily plump the skin. "Using any moisturising product will help reduce fine lines and wrinkles by between 12 and 15 per cent," says Dr John Sullivan, acting head of dermatology at Liverpool Hospital. "A more expensive moisturiser might smell better and feel nicer on your skin. But it’s not actually anti-ageing; it’s just a temporary effect while you’re using the product."
Obviously, the advertisement cited above encourages the consumers to purchase the product that they advertise through stating that the product ensures the user of a wrinkle-free skin. Hence, beauty is rather portrayed in terms of having a flawless skin and un-aged physical features. Everything is obviously based upon the physical attributes of a person.
Social Effects of the Advertisements
Where did all this wanting to stay young and remain ‘immortal’ in a sense came from? Mostly, as Susan Mc Carthy mentioned in her article entitled “On Immortality”, the source of this social wanting of being young at all times possible is based upon the fact that the system of the human body is obviously able to support its own self towards immortality. This study has been proved through the continuous research of scientists with regards the amazing structure of the human body and the wondrous make up of the human cells as well as their ability to reproduce on themselves.
Hence, knowing this, many people, especially the experts, claim that immortality is indeed possible. The certainties though of producing human genome projects that would rather cater to this human demand for longer life are not as strong as it may seem. As a result, the human society at present is trying to make itself feel at ease through the beauty products produced through cosmetics companies.
However, instead of feeling more at ease, there are numerous people who feel more obliged and frustrated with regards to being ‘beautiful and young’. Those who are especially unable to purchase beauty products feel the doubts of being totally beautiful or socially accepted in terms of their physical appearance. Most often, they end up wanting more than what they could actually have.
The feature of advertisements towards anti-aging has led the society in viewing life as a mere epitome of the need of being beautiful. The constant posts of the said television or even the printed ads have created a notion on people’s minds regarding the need of a person to stay beautiful and young amidst their age gains.
Conclusion
