The Print ad contains the three different newspaper cuttings for three different periods. The aim of the print ad is to smoke-free society targeted to the Pennsylvania. It is identified In Pennsylvania, smoke-free laws protect health without harming the business. It is witnessed by the print ads mentioned as follows:
The first ad indicates that “Restaurants, bars gain business under smoke ban”. It was published in Boston Globe on April 4, 2005 which indicated that the smoke ban resulted bars on gain on the business. It belongs to initial level. After sometime, there was another advertisement i.e. “Revenues up from smoke-free bars, restaurants” which was published on September 1, 2005 in the Associated Press. It was an indication that slowly smoke-free is being encouraged by the society. In the last advertisement it is shown that “Cig Ban No Bar Burden” published on July 25, 2006 in New York Post. It is clear cut cigarette ban will not effect on the business and it is not burden to the business.
The print ad definitely tries to change the attitude of smokers thereby leaving habit of smoking. The first ad indicates that there is will be loss on the business when ban is on smoke. But after sometime i.e. just after 5 months it was noticed that revenues were increased though ban on smoking particularly at smoke-free bars and restaurants. It is an indication that nonsmokers are much attractive with nonsmoking areas. The final ad is that there will not be any burden when ban on cigarettes which will be clear proof that much of the people interested with non smoking.
The laws aimed to protect the health of the human beings and workers so that all workplaces will be environmentally free. There will be adverse impact for every issue. The studies indicate that such smoke-free laws do not have adverse impact on the society. Due to the smoking, cancer, heart disease and other serious illnesses badly affect the body. The smokeless environment is only the approach for better protection by non smokers.
